If you feel like Rihanna is everywhere, you’re right. The singer has been on the cover of 19 magazine covers over the course of a year, including top-tier outlets like Vogue, W and Elle, both here in the US and abroad. And despite the ubiquity, they’ll probably keep putting her on the cover. Rih Rih sells magazines at a time when newsstand sales are on the decline.
“The singer was the winner in the cover star stakes in the all-important month of March, helping Harper’s Bazaar register a 0.8 percent increase in newsstand sales to 120,000 copies,” writes WWD. “That might not seem a lot, but Bazaar was bested only by its Hearst Magazines stablemate Town & Country, whose cover of actress Gugu Mbatha-Raw helped it boost newsstand sales by 25.3 percent to 43,500 copies, according to the Alliance for Audited Media.”
All other magazines saw a decline, with Seventeen magazine at the bottom of the pile, featuring fellow singer Meghan Trainor on the cover.
But the question is: Why Rihanna is so popular? And what should PRs and media types look for if they want to include an eye-catching celebrity image? Here are three pointers:
1. Check out the social media accounts of the celebrity in question. A celeb with a strong following has eager fans willing to spend a few bucks. And if you’re going to go for a celeb that isn’t a household name — like Mbatha-Raw — make sure the cover looks like a fantasy. This is one of the most gorgeous covers of the year, hands down.