When Rih Rih’s On The Cover, Magazines Fly Off the Shelf

June 17, 2015 8:30 am  |  Comments: 0  | Views: 984
    

If you feel like Rihanna is everywhere, you’re right. The singer has been on the cover of 19 magazine covers over the course of a year, including top-tier outlets like Vogue, W and Elle, both here in the US and abroad. And despite the ubiquity, they’ll probably keep putting her on the cover. Rih Rih sells magazines at a time when newsstand sales are on the decline.

“The singer was the winner in the cover star stakes in the all-important month of March, helping Harper’s Bazaar register a 0.8 percent increase in newsstand sales to 120,000 copies,” writes WWD. “That might not seem a lot, but Bazaar was bested only by its Hearst Magazines stablemate Town & Country, whose cover of actress Gugu Mbatha-Raw helped it boost newsstand sales by 25.3 percent to 43,500 copies, according to the Alliance for Audited Media.”

All other magazines saw a decline, with Seventeen magazine at the bottom of the pile, featuring fellow singer Meghan Trainor on the cover.

But the question is: Why Rihanna is so popular? And what should PRs and media types look for if they want to include an eye-catching celebrity image? Here are three pointers:

1. Check out the social media accounts of the celebrity in question. A celeb with a strong following has eager fans willing to spend a few bucks. And if you’re going to go for a celeb that isn’t a household name — like Mbatha-Raw — make sure the cover looks like a fantasy. This is one of the most gorgeous covers of the year, hands down.

2. Go beyond the ordinary. The Meghan Trainor cover is boooorrrringgg. Rihanna wears edgy, truly fashionable outfits whether it’s for a cover shoot or just walking around town.

 

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