Prepare for the tears: Holiday commercials are here!
Every year as the critical holiday shopping season gets ready to go into overdrive, advertisers manage to make us experience a year’s worth of emotions in a number of 30-second spots, whether it’s joy, sadness, or just simple Christmas spirit.
But while it might have felt like the commercial breaks have been dominated with festive ads in the weeks leading up to Thanksgiving, there have actually been fewer holiday-themed ads from retailers this year than last. Data from research firm Ace Metrix found there were just 47 holiday retail ads airing on US TV by the Monday before Thanksgiving, compared to 111 by the same point in 2015.
Despite a fewer number of holiday-themed ads this year, several retailers—including Macy’s, Wal-Mart and Kohl’s—have created some of the most-liked holiday ads this season, according to Ace Metrix.
Using a panel of 500 demographically-balanced consumers, the research firm asked its sample audience to score 85 holiday-themed commercials that have aired as of Nov. 21. The results were presented on a scale from 1-950, based on on metrics including likeability, desire, information, change, and attention.
Of the 85 holiday-themed ads Ace Metrix tested, here are the five most like commercials for 2016.