Johnny Depp does it, along with other celebs like; Bradley Cooper, Leonardo DiCaprio, Stephen Dorff, Katherine Heigl, Cheryl Cole, Robert Pattinson, Kate Moss, Ron Wood, Charlie Sheen, Britney Spears, Paris Hilton, Lindsay Lohan, and others who have not only endorsed the e-cig trend, but have also used the electronic replacement for cigarettes. (YouTube video of Kathrine Heigl on David Lettermen vaping).
E- cigarettes also known as smokeless cigarette, or e-cigs are a healthier alternative to regular cigarettes. E-cigarettes don’t contain tobacco. Instead, there’s a mechanism that heats up liquid nicotine, which turns into a vapor that smokers inhale and exhale, so “smoking” an e-cig is also called “vaping”. The e-cig contains a battery powered aerosol, nicotine cartridge, LED light on the tip and looks and feels almost like natural cigarette. (See Discovery Health ‘s article 10 little-known things about e-cigs).
E-cigarette sales are expected to reach one billion dollars in sales by the end of 2013 in the U.S.
2.7% of U.S Adults have tried electronic cigarettes and a whopping 31% of those who tried e-cigs ended up quitting tobacco based cigarettes within a 3 month period.
According to the infographic 45 million people smoke traditional tobacco cigarettes and currently there are 2.5 million people smoking electronic cigarettes and this number is rapidly increasing. See morestatistics on e-cigs here.
Johnny was the first celebrity memorialized for smoking an e-cig on celluloid in “The Tourist”, and I’m sure it won’t be the last time we see celebs vaping in a film.