
The Inspiring Story Behind the Founder of $1.2B Makeup Brand, IT Cosmetics
The story behind the insanely-popular and beloved beauty brand IT Cosmetics is one that mirrors a modern-day fairy tale—a story filled of hurdles, risks, dedication, passion and ultimate success. In less than a decade from its conception, the beauty company that’s aimed at “real women” is now on everyone’s beauty radar, with many processional makeup… View Article