Grace Choi is a 30-year-old serial inventor who is taking on the $55 billion makeup industry by giving women the power to have what they want, when they want it. Picture this: you snap a photo of a tropical purple flower and in less than two minutes you can print a lipstick in that exact color. And you’ll do it at home with Mink, your personal 3D printer.
You don’t need to know how to code, you don’t need to understand 3D printing and you don’t need a boatload of money.
Grace is a Harvard Business School graduate and the creator of Mink. We spent hours talking and her story is bigger than being the brains behind the machine – she’s an activist who is using 3D printing to empower women.
In an interview, Choi said, “Traditionally the definition of beauty was defined by the major makeup companies like L’Oreal or Estee Lauder. Beauty is defined by the colors these companies choose to manufacture, which are the ones they think will sell and the ones we see on the models they select to represent their brands. What if you want a color that you think is beautiful but the industry doesn’t? You can’t have it because you can’t control what the industry produces, and the most tragic thing about it all is that we don’t even question it. We have been trained so well by these companies that we blindly accept the narrow band of options in front of us.
Mink gives you the power to have what you want, when you want it – it’s no longer up to the companies to decide or anyone else for that matter – it’s now up to you. By putting this control into the hands of the younger generation of women I’m hoping to instill in them confidence, rockstar confidence. If we can do that we will see some great, great, great women leaders sprout in the future, and that is a fantastic thing.”