Categories for Media

Alec Baldwin Nails Donald Trump Impression on ‘SNL’ Season Premiere

October 3, 2016 2:11 pm  | Comments: 3 | Views: 13585
Alec Baldwin debuted his much-anticipated character impersonation as Republican presidential nominee Donald Trump during this past weekend’s Saturday Night Live premiere episode — the iconic sketch show’s highest season premiere ratings in eight years. NBC announced its decision to select Baldwin to impersonate the GOP nominee last Wednesday with a promo on social media, just days before… View Article

TV Ratings During Trump-Clinton Debate Expected to Reach Super Bowl Levels

September 25, 2016 12:40 pm  | Comments: 1 | Views: 6581
Monday night’s first presidential debate between Hillary Clinton and Donald Trump is expected to be the most watched debate ever, with an audience expected to exceed 100 million people. According to The Hill, nearly 3 in 4 voters will watch the first Trump-Clinton debate — an audience size never seen before in U.S. politics and one that rivals Super… View Article

Adweek Releases Annual “Creative 100” List

July 26, 2016 4:04 pm  | Comments: 0 | Views: 2591
This week Adweek released is annual list of the top 100 creative professionals in the U.S. marketing media media industries. Divided into four categories, this year’s special Adweek edition “profiles 100 unique and fascinating problem solvers from the worlds of advertising, media, technology, branding, pop culture and more.” The list honors everyone on the four… View Article

New Study Shows Pokémon GO is Used Twice as Much as Facebook

July 25, 2016 5:42 pm  | Comments: 4 | Views: 4454
On Friday the analytics company 7Park Data released data that revealed people are spending a significant more time playing Pokémon GO—the latest gaming phenomenon from Nintendo—than they are on Facebook, YouTube or Snapchat. 7Park Data’s new report shows that during its first week, Pokémon GO users spent 75 minutes per day playing the insanely popular… View Article

How to Live Stream the 2016 Presidential Conventions

July 20, 2016 7:15 pm  | Comments: 0 | Views: 2628
With the 2016 Presidential Conventions in full-swing, several digital media companies have lined up to bring live video coverage from the Republican National Convention and the Democratic National Convention to their platforms. YouTube, Twitter, Facebook, and Twitch, started live streaming the GOP Convention in Cleveland when it kicked off on July 18, and will continue their… View Article

Disney Accelerator Announces 9 New Startups For 2016 Program

July 13, 2016 3:40 pm  | Comments: 0 | Views: 5359
This week Walt Disney Co. kicked off its third annual Disney Accelerator in Los Angeles, revealing nine new startups that have been admitted into the 2016 program. Each year the mentorship-driven investment program selects up to ten innovative media and entertainment startup companies to participate in a three-month program where they work on developing their ideas with the support… View Article

NBC to Broadcast Rio Olympics in Virtual Reality

July 5, 2016 6:32 pm  | Comments: 0 | Views: 3766
NBC recently announced it will be broadcasting 85 hours of the 2016 Summer Olympics in Rio in virtual reality (VR) this upcoming August. However, only owners of Samsung smartphones and Samsung Gear VR headsets will be able to experience the fully-immersive 360-degree experience. Although the VR content will be presented in delay, viewers can still… View Article

Americans Are Consuming an Entire Hour More of Media Per Day

June 28, 2016 7:43 pm  | Comments: 0 | Views: 4654
A newly released Nielsen report reveals the average U.S. adult is consuming 10 hours and 39 minutes of media per day – a full hour increase from 2015 – with the rise largely contributed to a substantial increase in smartphone and tablet usage. Released on Monday, Nielsen’s Q1 2016 Total Audience Report found that smartphone usage… View Article

Zefr Releases List of Top 100 Digital Influencers

June 23, 2016 9:27 pm  | Comments: 0 | Views: 2812
Earlier this week, video technology company Zefr released a report ranking the top 100 digital video influencers of 2016, with popular acts such as Cameron Dallas, Dan Howell and Roman Atwood ranking high on the list. The report also revealed major digital video trends the team identified over the course of their 90-day study. Unlike other rankings that rely… View Article

Facebook Activates First U.S. ‘Safety Check’ Following Orlando Massacre

June 13, 2016 8:40 pm  | Comments: 0 | Views: 4146
Following Sunday’s devastating mass shooting in Orlando, Facebook Inc. has activated its Safety Check feature for the first time in the United States since formally launching in 2014. The feature allows Facebook users to use the social networking site or app to to confirm they are safe following a natural disaster or emergency. The tool… View Article