Categories for Marketing

Microsoft To Acquire LinkedIn for $26.2 Billion

June 13, 2016 5:03 pm  | Comments: 0 | Views: 8762
Microsoft Corp. announced Monday they will purchase LinkedIn Corp. for a total value of $26.2 billion at $196 per share, in an all-cash transaction by the end of the year. LinkedIn, the world’s largest and most profitable social network for professionals, will “retain its distinct brand, culture and independence,” according to a press statement released… View Article

Amazon Plans to Expand Their Retail Presence & Add More Amazon Prime Benefits

May 18, 2016 9:52 pm  | Comments: 0 | Views: 34212
On Tuesday Amazon CEO Jeff Bezos confirmed the company’s plans to open more brick-and-mortar retail stores and expand Amazon Prime member benefits during the company’s annual shareholder meeting. While still primarily an online retailer, Bezos promised shareholders that Amazon is “definitely going to open additional stores,” but specific details of the expansion remain unclear, including… View Article

Meet the World’s Newest Digital Voice Assistant & AI Game Changer – Viv

May 13, 2016 5:41 pm  | Comments: 1 | Views: 23462
Earlier this week the original creators behind Apple’s Siri, the most well-known virtual assistant in the world, debuted the newest innovation in the artificial intelligence (AI) evolution with the introduction of the next-generation digital voice assistant – Viv. During a live demonstration at TechCrunch Disrupt, Viv cofounder and CEO, Dag Kittlaus, promised Viv will be more… View Article

Budweiser Confirms Plans to Rename Its Beer “America” this Summer

May 10, 2016 5:37 pm  | Comments: 1 | Views: 3664
Earlier today, Anheuser-Busch InBev confirmed their plans for a limited-edition label change to the American beer icon, Budweiser. Starting May 23 and running through election season in November, the name “America” will replace “Budweiser” on the front of all 12-oz. cans and bottles. The modified labels will also feature patriotic phrases, including “Land of the… View Article

YouTube’s New ‘Breakout Videos’ Ad Package Makes it Easier for Brands to Identify the Next Viral Video Hit in Real-Time

May 9, 2016 6:45 pm  | Comments: 0 | Views: 3568
One of the greatest challenges digital marketers have encountered for years when it comes to video advertising has been predicting and identifying the next big-hit viral video before it takes off in popularity. YouTube is now attempting to help brands tackle this problem by giving advertisers access to unexpected viral hits as they emerge with… View Article

Adtech And Martech Worlds Collide

June 3, 2015 8:30 am  | Comments: 0 | Views: 2314
People not in the branding business don’t see much difference between advertising and marketing. As new-age advertising technology, or adtech, and marketing technology, or martech, logically merge, what’s the problem? For advertising agencies, which have been on the frontline of branding since the late 18th century, a lot is at stake. Adtech has money and… View Article

J. Crew’s New Clothing Size: 000

September 5, 2014 8:30 am  | Comments: 0 | Views: 5648
Who the hell is supposed to fit it? Officially, J. Crew is making 000 clothing to appeal to the “smaller-boned” woman. But it has been accused of taking “size vanity” to preposterous extremes. Size vanity? It means creating the illusion of thinness in your customer by resorting to number deflation. The notorious American “size zero”,… View Article

Nike Inches in on Adidas’ World Cup Social Turf

July 10, 2014 8:30 am  | Comments: 0 | Views: 2447
Nike is not a sponsor of next week’s coveted World Cup, but exclusive data from Globe Runner reveals that the brand is catching up to Adidas’ official stake via social media. Globe Runner’s data is generated by a command center called SociaLitmus, powered byMutualMind. The social hub tracks mentions of World Cup sponsors, partners, teams, athletes… View Article

YouTube’s Biggest Draw Plays Games, Earns $4 Million A Year

June 30, 2014 10:30 am  | Comments: 2 | Views: 11062
Felix Kjellberg doesn’t play a very convincing megastar. The seemingly modest Swede avoids the spotlight, has no entourage and is uncomfortable with success. But put Mr. Kjellberg in front of a Web-camera and he transforms into PewDiePie, by far YouTube’s biggest draw. He has built a base of 27 million subscribers using a decidedly unorthodox… View Article
Online Marketers Are 21% Sexist … Even When They’re Women

Online Marketers Are 21% Sexist … Even When They’re Women

May 15, 2014 6:38 pm  | Comments: 0 | Views: 3606
Apparently, the tech-industry brogrammer culture has no stranglehold on sexism, as Internet marketers routinely devalue women’s work by an average of 21 percent. That’s according to search-marketing firm Wordstream, whose CEO Larry Kim just outed his customers’ biases. Kim compared how successful his female colleagues’ work is with how successful his clients perceive them to be…. View Article