Marketing teams are tasked with the difficult job of grabbing your attention and convincing you purchase items or services. In years past, many have succeeded in creating effective and compelling marketing campaigns for businesses. But every once in a while marketers get it horribly wrong—and the outcome can be quite detrimental. While great campaigns can lift a company up, awful ones can easily destroy it, resulting in serious brand damage, profit loss, and even bankruptcy. Here are the 25 disastrous marketing fails that actually happened.
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Everything changes with time, and businesses are no exception. In order to stay attuned to the ever changing needs and interests of consumers, companies must constantly evolve so they can stay ahead of the competition. Besides just changing their policies and products, company’s logos also need to evolve in order to reflect the ever changing times we live in. While some have remained fairly consistent, the vast majority have undergone major overhauls. These are 30 popular company logos then and now.
You’re wearing your favorite Nike sneakers and Lululemon pants when you head to the mall to do some shopping at the Gap. On your way there you grab a latte at Starbucks. After a few good hours of shopping, you head to Panera to meet a friend for lunch. Next stop, Häagen-Dazs. All these brands are staples in our lives. You see these big company names each and every day, but do you know what their names actually mean? In order to help you fill this gap of knowledge, here’s the story and etymology behind 30 popular brand names we hear and see all the time.
The art of creating a logo is the single most effective way for brands and companies to establish themselves in the minds of consumers and potential customers. But more important than the words in the logo, are the images the logo incorporates. They can be simple or more complex, but in order to make them effective, they’ve got to be sewn everywhere, like seeds. In fact, there are a number of companies that have gone to great lengths to create a logo with images that have either hidden symbols or messaging that blends into your subconscious as a gentle reminder of what that company does or provides. Here are 15 that have hidden symbols that you will never see the same way again.
Super Bowl 51 is just two weeks away and set to air on Fox on February 5. As usual, the big game’s broadcast will be stuffed to the brim with big-money ads, reportedly costing $5 million for a 30-second slot. Unlike last year, many brands are keeping unusually quiet so far about their Super Bowl activity. But expect to see more teasers as the Super Bowl draws closer. But here is what we do know so far about the year’s upcoming Super Bowl ads (organized in alphabetical order, by brand).
Prepare for the tears: Holiday commercials are here. Every year as the critical holiday shopping season gets ready to go into overdrive, advertisers manage to make us experience a year’s worth of emotions in a number of 30-second spots, whether it’s joy, sadness, or just simple Christmas spirit. Here are the five most like holiday-themed commercials for 2016 so far.
Why Major Global Companies Are Dropping A, B And O From Their Logos This week, NHS Blood and Transplant and London-based PR agency Engine Group launched the #MissingType campaign, in which the three letters that signify the main blood types — A, B and O — are disappearing from familiar landmarks and major brands. Running… View Article
Two months after Budweiser launched its “America” summer campaign, it appears the rebranding effort did not have as much success or impact as the brewing company had hoped, according to data released on Wednesday from YouGov BrandIndex. Every summer, Budweiser switches up the label and design of its flagship beer to reflect patriotic imagery like… View Article
This week Adweek released is annual list of the top 100 creative professionals in the U.S. marketing media media industries. Divided into four categories, this year’s special Adweek edition “profiles 100 unique and fascinating problem solvers from the worlds of advertising, media, technology, branding, pop culture and more.” The list honors everyone on the four… View Article
Design firm Pentagram uses “circular logic” to bring the financial institution into the digital-payment era. Last week Mastercard revealed an updated brand identity with the unveiling of a new minimalist logo – the brand’s first redesign in 20 years. With the goal of modernizing and optimizing the brand for the digital era, the financial institution’s new… View Article
Nike recently announced plans to collaborate with the Chinese Ministry of Education on training over 7,000 gym teachers at 300 schools across China over the next three years. The new agreement is a product of the China-US Cultural Exchange event earlier this month, which is sponsored by Chinese Vice Premier Liu Yandong and United States… View Article
Following Sunday’s devastating mass shooting in Orlando, Facebook Inc. has activated its Safety Check feature for the first time in the United States since formally launching in 2014. The feature allows Facebook users to use the social networking site or app to to confirm they are safe following a natural disaster or emergency. The tool… View Article