Categories for Marketing

A Sneak-Peek of the 2017 Super Bowl Commercials We Can’t Wait To See

January 21, 2017 8:52 am  | Comments: 0 | Views: 23674
Super Bowl 51 is just two weeks away and set to air on Fox on February 5. As usual, the big game’s broadcast will be stuffed to the brim with big-money ads, reportedly costing $5 million for a 30-second slot. Unlike last year, many brands are keeping unusually quiet so far about their Super Bowl activity. But expect to see more teasers as the Super Bowl draws closer. But here is what we do know so far about the year’s upcoming Super Bowl ads (organized in alphabetical order, by brand).

The 5 Most-Liked Holiday Ads of 2016

December 2, 2016 11:35 am  | Comments: 0 | Views: 10916
Prepare for the tears: Holiday commercials are here. Every year as the critical holiday shopping season gets ready to go into overdrive, advertisers manage to make us experience a year’s worth of emotions in a number of 30-second spots, whether it’s joy, sadness, or just simple Christmas spirit. Here are the five most like holiday-themed commercials for 2016 so far.

NHS’s ‘Missing Type’ Campaign Urges Blood Donations

August 19, 2016 4:50 pm  | Comments: 0 | Views: 3082
Why Major Global Companies Are Dropping A, B And O From Their Logos This week, NHS Blood and Transplant and London-based PR agency Engine Group launched the #MissingType campaign, in which the three letters that signify the main blood types — A, B and O — are disappearing from familiar landmarks and major brands. Running… View Article

Budweiser’s “America” Campaign Fails to Meet Expectations

July 29, 2016 4:35 pm  | Comments: 0 | Views: 1441
Two months after Budweiser launched its “America” summer campaign, it appears the rebranding effort did not have as much success or impact as the brewing company had hoped, according to data released on Wednesday from YouGov BrandIndex. Every summer, Budweiser switches up the label and design of its flagship beer to reflect patriotic imagery like… View Article

Adweek Releases Annual “Creative 100” List

July 26, 2016 4:04 pm  | Comments: 0 | Views: 1755
This week Adweek released is annual list of the top 100 creative professionals in the U.S. marketing media media industries. Divided into four categories, this year’s special Adweek edition “profiles 100 unique and fascinating problem solvers from the worlds of advertising, media, technology, branding, pop culture and more.” The list honors everyone on the four… View Article

Mastercard Unveils First New Logo Design In 20 Years

July 19, 2016 7:44 pm  | Comments: 0 | Views: 2550
Design firm Pentagram uses “circular logic” to bring the financial institution into the digital-payment era. Last week Mastercard revealed an updated brand identity with the unveiling of a new minimalist logo – the brand’s first redesign in 20 years. With the goal of modernizing and optimizing the brand for the digital era, the financial institution’s new… View Article

Nike To Train Over 7,000 Gym Teachers in China

June 21, 2016 7:08 pm  | Comments: 0 | Views: 3290
Nike recently announced plans to collaborate with the Chinese Ministry of Education on training over 7,000 gym teachers at 300 schools across China over the next three years. The new agreement is a product of the China-US Cultural Exchange event earlier this month, which is sponsored by Chinese Vice Premier Liu Yandong and United States… View Article

Facebook Activates First U.S. ‘Safety Check’ Following Orlando Massacre

June 13, 2016 8:40 pm  | Comments: 0 | Views: 2719
Following Sunday’s devastating mass shooting in Orlando, Facebook Inc. has activated its Safety Check feature for the first time in the United States since formally launching in 2014. The feature allows Facebook users to use the social networking site or app to to confirm they are safe following a natural disaster or emergency. The tool… View Article

Microsoft To Acquire LinkedIn for $26.2 Billion

June 13, 2016 5:03 pm  | Comments: 0 | Views: 1754
Microsoft Corp. announced Monday they will purchase LinkedIn Corp. for a total value of $26.2 billion at $196 per share, in an all-cash transaction by the end of the year. LinkedIn, the world’s largest and most profitable social network for professionals, will “retain its distinct brand, culture and independence,” according to a press statement released… View Article

Amazon Plans to Expand Their Retail Presence & Add More Amazon Prime Benefits

May 18, 2016 9:52 pm  | Comments: 0 | Views: 6216
On Tuesday Amazon CEO Jeff Bezos confirmed the company’s plans to open more brick-and-mortar retail stores and expand Amazon Prime member benefits during the company’s annual shareholder meeting. While still primarily an online retailer, Bezos promised shareholders that Amazon is “definitely going to open additional stores,” but specific details of the expansion remain unclear, including… View Article

Meet the World’s Newest Digital Voice Assistant & AI Game Changer – Viv

May 13, 2016 5:41 pm  | Comments: 1 | Views: 4228
Earlier this week the original creators behind Apple’s Siri, the most well-known virtual assistant in the world, debuted the newest innovation in the artificial intelligence (AI) evolution with the introduction of the next-generation digital voice assistant – Viv. During a live demonstration at TechCrunch Disrupt, Viv cofounder and CEO, Dag Kittlaus, promised Viv will be more… View Article