Apple is seeking applicants to star in its first reality TV show that will follow real-life app creators as they strive to create the next breakthrough app. An open casting call launched this week for the new series, dubbed Planet of the Apps, asking for the world’s most talented app creators to submit their applications between now and August 26.
The show’s creators request that potential candidates submit a one-minute video detailing their prospective app, themselves and their team. The Planet of the Apps website provides several lighting and audio tips to help hopeful applicants with their video submission. Also, candidates must already have an iOS, macOS, tvOS, or watchOS app in beta, or will have one in beta by October 21, in order to qualify for the reality series.
Apple first announced it would launch its an original TV series in March. Although the company did not divulge many details at the time, Apple did reveal that the then-unnamed show that would be produced by music artist and tech aficionado Will.i.am, along with TV executives Ben Silverman and Howard Owens, who have worked on shows such as “American Gladiator” and “The Biggest Loser”.
Although precise details about the reality show’s format still remain unknown, the Planet of the Apps’ website says it will be a “groundbreaking new series about apps and their creators,” and serve as “a launch pad and accelerator for exceptional developers.” The site also says that selected participants will be able to get “hands-on guidance from some of the most influential experts in the tech community, featured placement on the App Store, and funding from top-tier [venture capitalists].”
Propagate, the production company co-producing the show, released a press statement stating that with over 2 million apps available on the App Store, and with new apps being published every day, “Planet of the Apps will give app creators the chance to break through and share their ideas with the world.”
Apple’s decision to produce its first TV series comes as the company is attempting to round out its existing content offerings. According to Fortune, “while [Apple] has produced some exclusive content, including a behind-the-scenes documentary on Taylor Swift’s 1989 world tour, the company hasn’t jumped into the original content market like Amazon or Netflix. Planet of the Apps is an attempt at expanding its exclusive content and getting more people to its services.”
According to the show’s producers, Planet of the Apps will film in Los Angeles starting in late 2016 and run through early 2017. It is unknown when the show will publicly air or which network or streaming service will be broadcasting the reality series.