DiGiorno's #whyIstayed Campaign
After NFL player Ray Rice was suspended for beating his wife, Twitter blew up with a #WhyIStayed trend. Thousands of women spoke out about why they stayed in their abusive relationship. So, in a foolish attempt to stay relevant, DiGiorno pizza hopped on the hashtag trend, not to share their own story, but to sell pizza. Turns out, the company didn’t take the time to understand what the hashtag was about and just fired off, “#WhyIStayed You had pizza.” Once they figured out their error, they deleted the tweet and profusely apologized. Still, might be smart to look into the hashtags before using them.