15. Baskin Robbins
Founded in 1945, the founders of Baskin Robbins believed it was important to allow the customer to sample different flavors at no charge as part of the customer service and selection experience. Since the early 1950s, the wildly successful chain of ice cream shops offered 31 flavors of ice cream. In fact, they have insanely more than that today, but still believe in using the 31 flavors as part of their branding. Take a good long look at the Baskin Robbins logo. Do you see the “31” in pink as part of the “BR?” The color choice is also important, since they have become well known for their pink sampling spoons.